LUXURY & PREMIERE is set to kick off on May 26 at the Venetian Resort Hotel Casino in Las Vegas. The event, which runs for four days immediately preceding JCK Las Vegas, celebrates its 10th Anniversary in 2009.

This year the event has gone to great lengths to provide a 10th Anniversary tribute that both honors the past, and provides a strong foundation for the future. For the first time in its history, LUXURY & PREMIERE will run for four days. The Salon Collections will open on May 26 and run through May 29.

In honor of the 10th Anniversary, entertainment will begin with the annual Tuesday evening event on May 26, with dinner at LAVO in The Palazzo, followed by a private performance of the hit show Jersey Boys.

The LUXURY & PREMIERE TAO Beach Party will be held on May 27 offering another opportunity for retailers and exhibitors to support each other and prepare for the future. Daily education opportunities include keynote presentations by John Clarkin of W Magazine and The Natural Colored Diamond Association, as well as an interactive Industry Roundtable Discussion.

“We are happy to provide the LUXURY & PREMIERE retailers with a redesigned schedule of events in honor of our 10th Anniversary,” said John Tierney, event director, LUXURY & PREMIERE. “Our goal is to combine networking and education to help our customers move forward in the face of challenging economic times, while also enjoying what great attractions Las Vegas has to offer.”

Exhibiting at the event are 160 of the industry’s most respected brands including the select group of LUXURY & PREMIERE exhibitors who have been supporting the show since its launch in 1999. Those founding exhibitors are Bellarri, Bergio, Cyril Waskoll Joaillier Paris, Hidalgo Corporation, Jenny Perl for JMP Associates, Kristina Fine Jewelry, Ltd., Mastoloni Pearls, Norman Covan, Pe Jay Creations Ltd., Rahaminov Diamonds Inc., Siera Jewelry Inc., Soho, Tacori, Verragio, and WLH Limited.

More 150 industry-leading retailers have already responded to attend, including Birks and Mayors, Smyth, Heller Jewelers, Bigham Jewelers, Paul Carter Jewels, Zadok Jewelers, and Wixon Jewelers.

JCK