Luxury Institute survey says Jaeger-LeCoultre is ‘most prestigious’ watch

Jaeger-Le Coultre, owned by the giant Richemont luxury group, is “the most prestigious luxury brand in America,” according to wealthy consumers surveyed by the Luxury Institute, an independent research organization that focuses on the top 10 percent of America’s affluent.

“Jaeger-Le Coultre earned a very high score of 78 and edged out Rolex for the top spot,” said Milton Pedraza, chief executive officer of the New York City-based Institute. That top rating is important, he said, “Because the brand competes in a very crowded category with many highly rated brands. Wealthy consumers who know the brand rated Jaeger-LeCoultre by far the most unique and exclusive brand.”

The brand also got the highest rating in the survey as a watch used by people admired and respected by the wealthy.

Twenty-eight leading luxury watch brands were included in the poll. They were Baume & Mercier, Bedat & Co., Bertolucci, Boucheron, Breguet, Breitling, Bulgari, Cartier, Chanel, Chopard, Christian Dior, Concord, Corum, David Yurman, Dunhill, Ebel, Girard-Perregaux, Gucci, Jaeger-LeCoultre, Movado, Omega, Oris, Rado, Rolex, Tag Heuer, Tiffany, Tissot, Zenith.

The Luxury Institute annually surveys thousands of what it calls “wealthy and ultra-wealthy consumers” about a variety of luxury brands in many categories using its own, proprietary Luxury Brand Status Index (LBSI) to measure what it calls “the value and equity of leading luxury brands to wealthy Americans.”

Using the LBSI, says its announcement, the watch survey polled a nationally representative and statistically-reliable sample of more than 430 households with a minimum of $200,000 in gross annual income and minimum net worth of at least $750,000 (including home equity).