Lazare Kaplan International Inc. has launched its new Web site, which will serve as the online showcase for Lazare Diamond products. A soft launch took place during The JCK Show ~ Las Vegas 2007.

The Web site is replacing the site the company launched in 2004. It includes updated 3D graphics, greater interactivity, ease of navigation, and increased consumer education. Among its features is a high-tech program that exhibits a realistic perspective of how the carat-size of the Lazare Diamond consumers select will appear in real life.

“Lazarediamonds.com acts as an educational tool informing visitors what to look for when buying a diamond while demonstrating the unique beauty and benefits of The Lazare Diamond,” said Marcee Feinberg, Lazare Kaplan International Inc., vice president of marketing.

A retailer only section allows Lazare Diamond retailers to view and download all marketing materials and access Lazare Diamond’s live inventory.

Lazare Kaplan International Inc. sells its diamonds and jewelry products through a worldwide distribution network. The company is noted for its ideal cut diamonds that it markets internationally under the brand name, The Lazare Diamond.

JCK