The new president of Italian jewelry brand Rebecca, part of the Testi group, was present for introductions in the brand’s booth at Baselworld this week. In his post for just over two weeks, Leonardo Lanaro adds the Rebecca brand to a resume already containing some prestigious names in jewelry, including Pasquale Bruni.

Lanaro’s goal is to continue the already existing popularity of the brand in the States, but in particular, to ingrain in the minds of consumers that Rebecca was the first brand in the bronze jewelry category. "We want to create more consumer awareness," Lanaro told JCK.
To do so, Lanaro aims to integrate the brand online, including increasing Rebecca’s presence on Facebook and Twitter, as well as driving home the Rebecca message in mainstream forms of advertising, like billboards. Moving forward, the Rebecca jewelry line will also feature more cast items–as opposed to cut sheet–to increase the weight of finished goods, fulfilling the direct requests of retailers and end users.
A 1995 graduate of New York University’s Leonard N. Stern School of Business with a Master’s degree in finance, Lanaro is responsible for sales in the U.S., Mexico, and the Caribbean.

JCK