Eddie Le Vian, designer and chief executive officer of Le Vian Corp., joined top industry guests at the Le Vian Red Carpet Revue 2009, the JCK Las Vegas event benefitting Jewelers for Children at the Toscana Ballroom at the Venetian Resort Hotel and Casino.
The red carpet revue celebrated its two year partnership with InStyle magazine, with a standing room only audience of 400 of the industry’s leaders, from retail to industry organizations to press.
Cory Kessler, the CNN.com news commentator and Le Vian spokesperson, and Dina Carlson, promotion manager at InStyle, began the presentation with a historical tidbit about the Red Carpet and commentary on the importance of color, then presented a recap of the 2008 trends in fine jewelry and fashion with examples of which celebrities wore Le Vian and the styles and colors of gowns chosen. The presentation continued with the forecasts for the 2009 Red Carpet Season.
The main trend forecast—chocolate diamonds with a Strawberry Gold twist—was introduced in several ways—inside towering museum cases, shown on big screens, and throughout the trend presentation models wearing couture gowns and dresses by Ports 1961 which provided the most elegant backdrop to the trends and male models carrying trays with an up-close look of trends. Le Vian also forecasts green gold and stacking bracelets to be trends.
“Through our Red Carpet Revue events, we are crafting a perfect union between two luxury worlds–high style fashion trend forecasting and glamorous handmade fine jewelry designs using rare diamonds and gems,” said Eddie LeVian. “It is our work with celebrities who choose Le Vian for their red carpet appearances at Hollywood award shows, movie premieres, and events that have allowed us to spot the trends, provide and create the trends, and tell our collectors all about it. This is what you have witnessed here today and which has transformed the fine jewelry House of Le Vian into the fashion couture fine jeweler of choice. And the industry is following our lead.”