Lazare Kaplan International has announced the Lazare Ongoma Initiative, a program to benefit the Five Rand Primary School in Okahandja, Namibia.
The initiative—named for the word ongoma, which means “drum” in Swahili—means to raise awareness for African education.
The LOI will go hand-in-hand with the Lazare Diamond Incentive Program. LKI will make a matching donation to the Five Rand Primary School in the name of each sales associate for every registered Lazare Diamond.
“The Lazare Ongama Initiative was formed to raise awareness of the educational struggles in Namibia and establish a cultural connection to this community,” said Christine Tobias, Lazare’s social media sales coordinator, in a statement. “This is a way for LKI to thank their retailers and sales associates across the country for their support and spread awareness that diamonds contribute to the well-being of the Namibian people.”