Watching the Emmy’s last night was fun for a number of
reasons: host Jimmy Fallon (loved Bruce-inspired opener), presenter Betty White
(in a double strand of akoyas), and my online Twitter friends—@Michelle_Orman,
@JewelryInsider, @AGTA_Spectrum, among others—who live-tweeted much of the red
It was the next-best thing to watching the Emmy’s with my girlfriends
in the same room! We all chatted about who wore what we were seeing on
television and online, during TV’s commercial breaks. And thanks to hash tags
like #jck, #emmyjewelry, and #emmys10, our tweets were visible instantly on
jckonline’s community page (still there if you want to see!), consolidated on
Twitter if you queued up the #emmyjewelry list, and on nbc.com, along with the
rest of the nation who were also live tweeting the show.
Retailers: did you watch the show? How will you discuss the
jewels with your customers? In your newsletter or blog?
JCK is in the process of securing the best images from last
night’s show, so stay tuned for photo-filled blog of the Emmy’s winning and
losing fashion looks.