The La Vie Group, a jewelry industry coalition of manufacturers, designers, and consumer brands created by Super Bell Jewelry and United Brands LLC, has announced a strategic alliance with Oved Anter Inc., a division of The Anter Group, which manufactures fine-cut diamonds.

The partnership will focus on marketing jewelry collections under the La Vie brands, including the new Legacy collection of rare diamond jewelry and heirloom jewelry.

At the Hong Kong Jewellery and Gem Show this month, the Legacy by Oved Anter collection of four matching diamonds (three round brilliants and one pear shape, each weighing 8.88 cts.) will be sold through a silent, sealed-bid auction, ending Sept. 26. A portion of the proceeds will be donated to Jewelers for Children.

JCK