The LA VIE Group, TLVG, Inc., has appointed an executive team and board of directors, headed up by Super Bell Jewelry’s CEO, Lo Huang, chairman and chief executive officer of TLVG, Inc., and United Brands LLC. 

The company’s products will be offered through the existing Super Bell international network that currently services 4,000 independent retail stores in North America, South America and the Caribbean. The company distributes to more than 80 countries from its Hong Kong-based operations.  

The LA VIE Group features products by designers and brands like Alan Friedman’s Barbie Rocks by Layna and Alan Friedman, B Smith Jewelry, Badgley Mischka, Ed Hardy Jewelry; and more. LA VIE’s house brands are based on Shakespeare’s “seven stages of life.”  

Executives at TLVG, Inc., include Lo Huang, chairman and chief executive officer; Tessie Lucas, president; Jackie Kha, director of sales; Wendy Ng, director of finance; Victor Han, director of operations; Li Qin, director of information technologies; Daniel Chiu, design director; Lyle M. Rose, managing director; Gregory Rubin, outside director 

For more information, visit www.thelaviegroup.com.

JCK