Kay Jewelers Sponsors NBC Valentine Event

NBC will celebrate Valentine’s Day with a week of marriage proposals as five couples from around the country share their intimate moment with viewers during primetime interstitial segments Feb. 10-14 in a partnership with Kay Jewelers, which will sponsor this weeklong event.

In addition, NBC.com will provide viewers the opportunity to log on and enter to win a 1-ct. Kay Jewelers diamond engagement ring.

“The cooperative campaign with Kay Jewelers illustrates how we are continuing to integrate our marketing, digital and sales efforts in creative and diverse ways,” said John Miller, chief marketing officer, NBC Universal Television Group. “This promotion also celebrates everything that Valentine’s Day represents and adds a little extra excitement to the NBC viewing experience–it allows viewers to share in the joy, romance and humanity of a special moment in the lives of these five appealing couples.”

Couples were recruited through iVillage, through its online community boards on love and dating. Once the romantic tales were collected at iVillage.com/proposal, five couples were chosen based on their proposal ideas and background stories. Each couple selected has a compelling story to tell about how they met, what kept them together, and why they fell in love. A distinct, meaningful location has also been chosen for each. Each of the five primetime interstitial proposal segments will feature the “big” question at the top of the commercial break and reveal the answer during the final moments.

The couples are:

Mark and Suzana of Boston
Mark and Suzana each have a five-year-old child. Mark, who suffered from a congenital heart defect, had surgery a couple of years ago, but believes Suzana is the one who really fixed his broken heart. She devoted all her time to taking care of him, working full time, and caring for their children. The two are Red Sox fans, so Mark will propose at Fenway Park.

Jeffrey and Kristen of Beaufort, N.C.
High-school sweethearts, Jeffery and Kristen both live and work on the North Carolina coast. Kristen is an artist who loves the Cape Lookout Lighthouse. She has painted and photographed it many times but has never been inside the historical structure. With an elaborate plan, Jeffrey will work magic to create a dream proposal inside the lighthouse.

Giles and Kimberly of Memphis, Tenn.
Giles, a dentist, and Kimberly, a medical resident, find it tough to find time to spend together. Giles is also an aspiring actor and has concocted an intricate plan to bring Kimberly with him on a “commercial shoot.”

Jake and Adria of Park City, Utah
Jake and Adria together have four boys. Adria is a hard-working single mom raising three boys, so Jake wanted to do something very special for her. They both love the outdoors, so Adria won’t suspect a thing when the two head up the mountain together—but her life will be changed forever when she reaches the bottom with Jake and her four boys in tow.

A yet to be identified couple from San Francisco will join the other four.

NBC.com will feature five three-minute segments on each couple’s proposal. In addition to offering viewers the opportunity to log on and enter to win a 1-ct. Kay Jewelers diamond engagement ring Feb. 4-11, NBC.com will also offer viewers the chance to share their own proposal stories and to send Valentine’s Day e-cards from the site. Mobile Valentine e-cards will be available as either a Valentine image, a video featuring one of five NBC series couples in a romantic moment, or as a solo text message.