Jewelry.com was the exclusive online partner of Diet Pepsi, during its launch of new line of zero-calorie colas called Jazz.
The popular jewelry Web site was included in Jazz online advertising and promotional activities, which drove consumers to a dedicated web site http://www.jazzdietpepsi.com to enter in the Jazz “On the Rocks” sweepstakes, sponsored by the two companies.
Jewelry.com provided diamond jewelry prizes with a retail value of more than $20,000.
“This is an exciting promotion that will increase the exposure and awareness of both partners as well as generate additional traffic to Jewelry.com and our retailers,” said Ofer Azrielant, founder and chairman of Jewelry.com.
The Jazz “On the Rocks” month-long sweepstakes ended on Sept. 21.