Unique visits to Jewelry Web sites grew by 23.1 percent from Nov. 19 to Nov. 26, which ranks eighth among Web site product categories compared to the same period in the prior year, according to a survey by Nielsen Online, a service of The Nielsen Company.
In addition, the Nielsen Online Holiday eShopping Index reports that combined home and work traffic reached 32.5 million unique visitors on Cyber Monday, a 10 percent increase year-over-year. Black Friday’s combined home and work traffic of hit 28.8 million, a 13 percent increase year-over-year.
The top 10 categories measured in unique audience growth are as follows:
* Consumer Electronics 72.5%
* Toys/Videogames 72.0%
* Books/Music/Video 63.1%
* Apparel 55.3%
* Home and Garden 45.6%
* Computer Hardware/Software 42.1%
* Shopping Comparison/Portals 32.4%
* Jewelry 23.1%
* Retail 13.2%
* Flowers and Gifts 12.6%