Jewelry Television has created a Tanzanian Relief Fund to support people affected by the flooding disasters in the Arusha and Manyara regions of Tanzania, Africa.

Between April 1 and April 12, the network will donate 2 percent of the purchase price of each tanzanite sale to the American Red Cross. Jewelry Television is one of the largest retailers of this rare, blue gemstone.
 
These funds will enable the American Red Cross to support the Tanzania Red Cross Society’s humanitarian relief efforts associated with the flooding and to strengthen their capacity to respond to future disasters, the television retailer said. The fundraising effort will culminate on April 12, at the close of Jewelry Television’s annual Tanzanite Day that features tanzanite jewelry and gemstones for 24 hours.
 
Flooding in the tanzanite mines and surrounding areas of Tanzania has caused the tragic death of more than 75 miners and displaced thousands of people from their homes.

“Our employees and customers are deeply concerned about the disaster and we want to help in a tangible and meaningful way,” said Tim Matthews, Jewelry Television chief executive officer and president. “Jewelry Television’s mission is to open the world of jewelry and gemstones to everyone. The tanzanite mining community has played an instrumental role in bringing the rare, beautiful stone to our customers.”

“We are grateful to Jewelry Television and its viewers for their compassion in helping people affected by this tragedy,” said David Meltzer, senior vice president for International Services of the American Red Cross. “Working with our colleagues at the Tanzania Red Cross, this support will ensure that people in Tanzania receive immediate relief, and are stronger and better prepared for future disasters.”

Donate directly to the Tanzanian Relief Fund at www.jtv.com.

JCK