Jewelry Store Hopes to Raise $10K For Charity



Rottermond Jewelers, a family-owned business with locations in Milford and Brighton, Mich., has designed a bracelet in collaboration with the Make-A-Wish-Foundation.

The bracelet, valued at $99, is inscribed with the Make-A-Wish logo, as well as the words “strength, joy, and hope.” Twenty-five percent of each sale goes directly to the Michigan chapter of the charity. 

Cindi Rottermond, owner and vice president of the store, hopes to raise $10,000 for the organization. “It hit home that there was a chapter of the Make-A-Wish-Foundation close to our store,” Rottermond says.

Rottermond has been involved with numerous charities, and feels a special connection to the organization. “One of my brother’s friends had a child with a rare disease. Through the Make-A-Wish-Foundation, she was able to visit Disney World,” she says. “The joy the family experienced from their vacation touched my heart.”

Featuring Venetian cord, the bracelet’s design was chosen through the store’s social media contest. Cindi and her husband, Dean, then met with a CAD designer to finalize the product.

“We are thrilled to be partnering with Rottermond on this project and feel the bracelets are a beautiful reflection of the special children we work with,” Julie Pendell, director of corporate relations for Make-A-Wish, said in a statement.

The store will continue to sell the bracelets until they reach their goal. “We believe in the philosophy, ‘Give and you shall receive,’” Rottermond says.