Jewelry will likely be a popular gift item for Mother’s Day,
according to NRF’s 2011 Mother’s Day Consumer Intentions and Actions survey,
conducted by BIGresearch, and released April 28.

Some 31.2 percent of celebrants plan to buy mom silver, gold
or diamonds, up 19 percent from last year, the group said. Total spending on
jewelry is expected to reach $3.0 billion.

The poll of over 8,000 consumers also found that overall
Mother’s Day spending will return to 2008 levels, with the average consumer
expecting to spend $140.73 on gifts, up from $126.90 last year.

Of consumers celebrating Mother’s Day this year, most will
shop for their mom (59.9 percent), while others will buy gifts for their wife (19.6 percent),
daughter (9.6 percent), grandmother (8.0 percent), sister (8.4 percent), friend (7.3 percent) or godmother
(1.8 percent).

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