Jewelry Brands and Retailers Pair Up for Fun Holiday Pop-Ups

Retailers and consumer brands are now in full holiday swing (and here’s wishing you a blockbuster sales season).

We’ve been thrilled to see the proliferation of exciting pop-up jewelry events happening this year, which range from brand-brand partnerships to more traditional retailer-brand experiences.

Here are a few of the fantastic shops that have popped up for the season:

Tacori at the Grove

In October, Amy Elliott wrote about Tacori’s new capsule collection with lifestyle brand Who What Wear called Love, Los Angeles. Now the SoCal jewelry brand has opened a pop-up at one of Los Angeles’ busiest shopping centers, the Grove, to showcase the partnership, along with its signature engagement rings and giftable fine fashion jewelry. The temporary shop will feature a revolving roster of events, including a jewelry customization station and happenings with macaron maker Ladurée and organic coffee roaster Groundworks Coffee. Dec. 2–15, the Grove, Los Angeles

Atelier Alchemy flyer
Atelier Alchemy Instagram promo

Atelier Alchemy at Michele Varian

New York City jewelry designers (and studio mates) Dana Bronfman, Delphine Leymarie, and Goldhenn Jewelry have teamed up for a pop-up at SoHo home design and jewelry store Michele Varian. The trio of like-minded designers have taken over a section of the store’s mezzanine level for the entire month of December. Through Dec. 31, Michele Varian, New York City

Polly Wales popup Foundrae
Polly Wales pop-up Instagram promo

Polly Wales Pop-Up at Foundrae

 Two of fine fashion jewelry’s most in-demand brands, Polly Wales and Foundrae, have teamed up for a holiday pop-up at the hip Foundrae boutique in New York City. The “shop” will comprise several cases of Polly Wales pieces featured on Foundrae’s main sales floor. Dec. 20–22, Foundrae, New York City

Vale Jewelry and Arianna Boussard-Reifel at the Grand Central Holiday Fair

 Red-hot fine fashion brands Vale Jewelry and Ariana Boussard-Reifel are among the many upscale vendors at this year’s annual Grand Central Holiday Fair at Grand Central Station in New York City. Both booths stock the brands’ full collections—and shoppers are often treated to face time with the designers: Boussard-Reifel and Vale cofounders (and twin sisters) Eva and Ava Bai. Through Dec. 24, Grand Central Station, New York City

Top: Ariana Boussard-Reifel (right) with her right-hand jeweler at the Grand Central Holiday Fair (photo by Liz Kantner)

(All images courtesy of brands)

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JCK Senior Editor

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