How Jewelry Brands Are Marketing Their Cyber Monday Deals

If you have an email account, you undoubtedly awoke this morning to an inbox stuffed with #BOGO deals, promo codes, and a multitude of other ways to seize ONCE A YEAR! discounts.

Hello, Cyber Monday! The annual day of online deals, which is always the Monday following Thanksgiving, was coined by marketers Ellen Davis and Scott Silverman in 2005 in a press release entitled “Cyber Monday.” Egged on by a retail industry that’s game to slash prices in exchange for hefty traffic surges, it has indeed become one of the biggest online shopping days of the year.

U.S. shoppers are expected to spend more than $6.6 billion today—more than on any previous Cyber Monday, according to Adobe Insights. (For a little comparison: Cyber Monday sales in 2015 were $2.98 billion.)

Through their email and social feeds—not to mention TV and radio ads—consumers will be positively inundated with deals today, making it more challenging for any single retailer to slash through the noise.

Still, retailers promoting their Cyber Monday deals using beautiful, large-format photos, oversized text (think meme posts), and clear calls-to-action stand a good chance of cutting through.

Here are a few jewelry industry campaigns that caught our eye this morning.


Anthony Lent Cyber Monday
Designer Anthony Lent’s sale notice on Instagram (Image: @anthonylent)
Mora Jewelry Cyber Monday
Mora Jewelry’s promotion announcement on Instagram (Image: @morajewelry)


I. Gorman cyber monday
Washington, D.C., store I. Gorman’s Instagram flyer (Image: @igormanjewelers)


Catbird Cyber monday
Brooklyn jewelry store Catbird’s call-to-action on Instagram (Image: @catbirdnyc)


Govberg Cyber monday
E-commerce watch-seller Govberg Watches’ promo post (Image: @govbergwatches)
Irini Design Cyber Monday
Irini Designs’ Cyber Monday deal on Instagram (Image: @irinidesign)


Ariana Boussard Cyber Monday
Designer Ariana Boussard Reifel’s heads-up on her Cyber Monday deal on Instagram (Image: @arianaboussardreifel)


RealReal cyber monday
The RealReal’s promo on its website (courtesy of The RealReal)


(Top: courtesy of Pexels)

JCK Magazine Editor