If you have an email account, you undoubtedly awoke this morning to an inbox stuffed with #BOGO deals, promo codes, and a multitude of other ways to seize ONCE A YEAR! discounts.
Hello, Cyber Monday! The annual day of online deals, which is always the Monday following Thanksgiving, was coined by marketers Ellen Davis and Scott Silverman in 2005 in a Shop.org press release entitled “Cyber Monday.” Egged on by a retail industry that’s game to slash prices in exchange for hefty traffic surges, it has indeed become one of the biggest online shopping days of the year.
U.S. shoppers are expected to spend more than $6.6 billion today—more than on any previous Cyber Monday, according to Adobe Insights. (For a little comparison: Cyber Monday sales in 2015 were $2.98 billion.)
Through their email and social feeds—not to mention TV and radio ads—consumers will be positively inundated with deals today, making it more challenging for any single retailer to slash through the noise.
Still, retailers promoting their Cyber Monday deals using beautiful, large-format photos, oversized text (think meme posts), and clear calls-to-action stand a good chance of cutting through.
Here are a few jewelry industry campaigns that caught our eye this morning.
Washington, D.C., store I. Gorman’s Instagram flyer (Image: @igormanjewelers)
Brooklyn jewelry store Catbird’s call-to-action on Instagram (Image: @catbirdnyc)
Designer Ariana Boussard Reifel’s heads-up on her Cyber Monday deal on Instagram (Image: @arianaboussardreifel)
The RealReal’s promo on its website (courtesy of The RealReal)
(Top: courtesy of Pexels)