Jewelry and watches are popular anniversary gifts, survey says

Purchasing jewelry and watches for ‘wedding anniversary’ gifts is becoming more prevalent in the U.S., according to a recent Internet survey.

In a study by the Jewelry Consumer Opinion Council, two-thirds of the 3,287 respondents would consider purchasing fine jewelry or a watch as a wedding anniversary gift. This is a 25 percent increase from those who said they had purchased fine jewelry or a watch as an anniversary gift in the past. 

Diamonds, precious, and semi-precious gemstones rank as the top choices for wedding anniversary gifts, according to the survey. More than half of the respondents would spend up to $1,000, while about a third would spend up to $200. Although spouses are the main gift givers; parents, older children and friends are also seeing this event to give jewelry.

To view the study, visit For more information about this report and other JCOC services, contact Elizabeth Chatelain, MVI Marketing, Ltd. at (805) 239-2994 ext. 104 or e-mail

The JCOC is an e-panel of fine jewelry consumers throughout North America, representing all ages, genders, income levels, buying categories and geographic regions.

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