Jewelers of America announced Tuesday a partnership with web developer Ideal Diamond Solutions to offer its members exclusive discounts on website services.

The IDS platform offers an opportunity for the independent jeweler to compete with larger competitors online. Retailers can feature tens of thousands of virtual products including a robust diamond database of approximately 150,000 stones as well as "build your own ring" technology.

Members can choose from a range of affordable options such as adding a diamond search engine to their existing website, creating a new website from an attractive template or designing a completely custom site.

Exclusive to Jewelers of America members, websites can feature content from JA and its consumer marketing arm, Jewelry Information Center. The "Product Education Center" and "Bridal & Gift Guides" help promote the member website for online jewelry purchases.

For more information, visit www.jewelers.org or www.idealdiamondsolutions.com.

JCK