Jewelers Mutual Insurance Company has partnered with Canadian buying group DiGem.

Under the new partnership, Jewelers Mutual will promote DiGem through communication materials and DiGem will endorse Jewelers Mutual for its commercial and personal lines products.

The collaboration coincides with Jewelers Mutual’s interest in increasing its presence in Canada. 

“Because both Jewelers Mutual and DiGem were founded by retail jewelers, the organizations share a lot in common,” Darwin Copeman, president and CEO of Jewelers Mutual, said in a statement. “We’re excited to work with them more closely so our collective efforts will provide even greater benefits to Canadian jewelers.”

JCK