Jeff Cohen is new president of Movado and ESQ

Jeffrey A. Cohen has been appointed to the newly created position of president, Movado and ESQ for the Americas, effective immediately. Cohen reports to Efraim Grinberg, chief executive officer of Movado Group Inc., headquartered in Paramus, N.J.

In his new role, Cohen is responsible for the sales and marketing of both the Movado and ESQ watch brands in the United States, Canada, Central America, South America, and the Caribbean.

“Jeff has a proven track record in establishing Movado as one of the leading brands in North America,” said Grinberg in making the announcement. “We’re confident that in his new position, he’ll drive the continued growth of the Movado brand and position ESQ to reach its full potential in the Americas.”

Cohen is a 21-year-veteran of the watchmaking company, which he joined in 1983 as a sales trainee. He was promoted to Movado sales manager in 1984, regional vice president of sales for chain and department stores in 1986, and was named vice president of national accounts in 1987. In 1990, Cohen was promoted to vice president of sales for Movado, and then senior vice president in 1994. In 2000, he was promoted to president, North America, for Movado.

The Movado Group designs, manufactures, and distributes Movado, Ebel, Concord, ESQ, Coach, and Tommy Hilfiger watches worldwide, and operates Movado boutiques and company stores in the United States.