With its return to its original venue this year, the Sands Expo and The Venetian, the JCK Las Vegas show will debut new technologies, new neighborhoods, and exclusive new products for retailers and exhibitors at its 2019 event, taking place May 31–June 3. (JCK Las Vegas operator Reed Exhibitions also owns JCK magazine and JCKonline.com.)
Here’s what guests and vendors can look forward to at this year’s big show.
A single badge at JCK Las Vegas will allow attendees to visit more than 20 curated neighborhoods—and grants access to Luxury by JCK (May 29–June 3) and the new Global Gemstone Pavilion and JIS Exchange, both open May 30–June 3.
New Floor Design and Tech Navigation
The new floor design is set to make navigating the show easier. How, exactly? The show floor is more compact, and exhibitors have been grouped together into neighborhoods by product type. Booth-to-booth GPS navigation will be available in the JCK mobile app (once visitors activate Bluetooth on their device), which will make it easier to find your way to specific booths. And with exhibitor QR codes located on the show floor, buyers will be able to scan exhibitor information with their phones and refer back to it later on. The JCK mobile app also offers Ask Bling for on-demand digital and in-person support.
Set to debut this year, the Discovering New @ JCK digital lookbook is a free offering to all exhibitors and retailers that’s designed to highlight what is new at the show. It features products and designs launching for the first time at the show—all exclusive to JCK Las Vegas. Upon registering, buyers will automatically receive an email with a link to the lookbook (and it can also be accessed at the JCK Match booth on Level 2 on interactive screens). The Discovering New product tool will also feature exhibitor QR codes that buyers can scan for more information and save for later or gather into a list of top destinations on the show floor.
JCK Match will continue to match buyers with vendors who offer the products and services they need. “I had a great experience with the matchmaking program, where the JCK team introduced me to a customer that I would have never met,” said Steve Mazza, vice president of Mazza Co., in the same statement. “And it’s turned out to be one of my best customers.”
The new Global Gemstone Pavilion will feature more than 200 global gemstone dealers/exhibitors. Bella Italia, the new Italian neighborhood, will showcase more than 75 brands from Italy, both returning and new to the show. JCK will also offer Lab-Grown Diamonds, Security—in partnership with the Jewelers’ Security Alliance (JSA)—and Retail Innovation and Essentials & Technology neighborhoods.
For 2019, well-regarded educational series JCK Talks will cover relevant industry topics within overarching sessions on trends, technology in retail, and modern consumerism. There will be a Retailer Roundtable and a Social Media Boot Camp powered by marketing agency the Smithee Group. For the luxury watch industry, the American Watchmakers-Clockmakers Institute (AWCI) will sponsor 10 educational sessions on various aspects of watchmaking and horology. These sessions will be taught in a 38-foot mobile classroom complete with eight full-size, adjustable-height watchmaking benches outfitted with the latest tools and technology.
More updates and news on exciting events and developments happening at JCK Las Vegas and Luxury 2019 are coming soon. But in the meantime, you can view the complete schedule of events here.
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