JCK Las Vegas Hires New PR Firm

JCK Events will collaborate with the Los Angeles based public relations firm Communiqué to increase media coverage for the various shows timed to coincide with JCK Las Vegas 2012, including LUXURY, Elite Enclave, and Swiss Watch.
The firm will work with JCK to implement a “press friendly” initiative targeted at editors. Among the new services offered at the show are a streamlined registration process, sponsored hotel rooms, press tours, scheduling assistance, and an “Editors Oasis” on the show floor.
“One of the most important, yet underutilized aspects of participating in a tradeshow, is exposure to the media,” Yancy Weinrich, industry vice president of JCK Events, said in a statement. “We’ve brought Communiqué on to help editors maneuver the shows efficiently, maximizing their time and ensuring that they can find the brands and spend quality time viewing all of the newcollections our exhibitors will present.”