JCK at MAGIC surpasses expectations

MAGIC International, one of the largest and best-known fashion business events, has provided additional exhibit space to JCK to meet the demand from their customer base.

Taking place at the Las Vegas Hilton from Aug. 29 – Sept. 1 JCK at MAGIC, which traditionally delivers tens of thousands of unique boutique owners, opens up a whole new marketplace for loyal exhibitors of JCK’s Events including The JCK Show – Las Vegas. The response to this new venture confirms the fact that jewelry is gaining importance in the fashion world as more than just an accessory, show organizers said

“We have heard from many of our manufacturing and designer partners that MAGIC provides the exact type of business opportunity that they look to JCK as a brand to create for them,” said Dave Bonaparte, vice president, JCK Events. “We truly believe that the undeniable synergy between JCK and MAGIC makes it a logical progression and viable extension for our brand and more importantly it provides our manufacturers and designers an additional opportunity to sell their products.”

Previously sold out at 75 booths, the original 10,000-sf space proved insufficient to the demand. A slight increase in additional space that has been zoned for the JCK at MAGIC component of the show, more jewelry manufacturers and brands will now be accommodated. Featuring Women’s Accessories, Junior Accessories and Goods to Go markets, the accessories focused pavilion which houses JCK at MAGIC is the latest environment developed by WWDMAGIC in response to the increasing market for accessories on the exhibit floor. The space at the Hilton will provide increased visibility and an expanded area to meet additional growth within the accessories area.