JCK 5: Social Media Holiday Spirit

Possessing a fun and heartfelt holiday spirit is just as important as being a romance expert for jewelery store owners. This week we’ll see how retail jewelers demonstrated their holiday spirit on Facebook.

BlueWater Jewelers

St. Augustine, Fla.

“Stop in the store this week singing ‘Jingle Bells’ & we’ll clean your ring for free! :)”

Store owners Robert and Nicole Nettles invited customers to their store to sing “Jingle Bells.”

Avenue Jewelers

Appleton, Wis.

“Anyone recognize this ‘Santa’s Helper’? first one to identify this person wins a $50 gift card for our store.”

Store general manager and vice president Jason Druxman asked Facebook fans to guess which of Santa’s helpers were behind big white beards for a chance to win a $50 gift card.

Blingn’ Blakeman’s (Blakeman’s Fine Jewelry)

Rogers, Ark.

“Come help us decorate our tree. Don won’t let us spend anymore money to get in the Christmas spirit, please bring an ornament. Merry Merry!!”

Blakeman’s Fine Jewelry invites customers to bring Christmas ornaments from home to decorate the store’s tree.

Craig’s Fine Jewelry

Ridgefield, Conn.

“The Stroll begins at 10 am! Craig’s elves are already decorating the shop — more magic today, just like last night!”

Craig’s staff decorates the store’s exterior as part of the store’s participation in their shopping area’s Holiday Stroll.

Houston Jewelry


Houston Jewelry president Rex Solomon is known for having Santas year-round, but during the Christmas season his Santas do the wave for passersby.

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