Audemars Piguet announced Thursday the appointment of Jasmine Bapic to the role of vice president of Latin America effective February 1st. Bapic will assume the role following the promotion of Antonio Seward from managing director of Latin America to CEO of Audemars Piguet Spain.
Bapic will oversee the sales and marketing efforts of South America, Mexico, and the Caribbean and will report directly to Francois-Henry Bennahmias, president & CEO, Audemars Piguet, The Americas. Bapic will be based in the company’s Latin American corporate office located in Miami, FL.
Bapic has acted as Audemars Piguet’s Bal Harbour Shops boutique manager since October 2008. Prior to her recent promotion and role as Bal Harbour boutique manager, Bapic was the company’s East Coast sales representative for 1 ½ years.