James Allen Diamonds updates consumer Web site

James Allen Diamonds, an online retailer for loose diamonds and diamond jewelry, has updated its site to include three-dimensional viewing platforms and more inventory.

New features to the site (www.jamesallen.com) are:

* 3-D Jewelry Gallery – Consumers have the ability to view every facet and angle of their ring selection in this 3-D gallery.

* 3-D Diamond Viewing – All diamonds are available for view by diamond rendering which displays the exact dimensions, color, and clarity of the stone

* Loose Diamond Inventory – An increase from 40,000 to 50,000 diamonds.