JA redesigns Web site

Jewelers of America recently redesigned its Web site, www.jewelers.org. The new, streamlined version allows for easier navigation and ordering of JA products and services, JA said in a statement.

Information on JA’s programs and initiatives can be found under four sections of the Web site: “Professional Development,” which includes certification, seminars, in-store education, and other educational services; “Business Building Tools,” such as the jewelry accents credit card program and the &I>Cost of Doing Business Survey&/i>; “Promotional Resources,” including the JA Tiara Program, community outreach seminars, and JA branding materials; and “Public Affairs,” which contains information on JA’s political action committee and resources for consumer confidence issues.

“With a cleaner design and straightforward navigation, our new Web site makes it easier to find news, information, and education,” said JA president and CEO Matthew A. Runci.

The Web site has a members only section featuring professional guidance, publicity resources, and an archive of JA publications. Whereas before each member store was assigned one password, the redesigned website now allows each staff person at a JA member store to have their own individual ID name and password.