Jewelers of America has launched a “Thriving in 2008 program” online. The elements include:
* Daily online retail jewelry tips at a new microsite, http://tips.jewelers.org
* Tips in Action: individual jewelers’ proven strategies for thriving in 2008
* Thriving in 2008 weekly e-newsletter
* The Thriving in 2008 program kicked off in May and will continue throughout the year. In addition to a daily tip on the Thriving in 2008 site, the weekly e-newsletter delivers the week’s five tips directly to jewelers’ inboxes every Friday.
All jewelers can sign up to receive the free Thriving in 2008 e-newsletter at Jewelers of America’s homepage, www.jewelers.org, where they can also link directly to the Thriving in 2008 site (http://tips.jewelers.org). At the Thriving in 2008 microsite, Jewelers can view past tips grouped by topic to quickly find ideas that fit their immediate needs.
“If we can do one part of our jobs better, smarter and more cost effectively every week, our company will be more profitable and enjoyable,” said JA chairman John Green, owner of Lux, Bond & Green, West Hartford, Conn. “Jewelers of America’s daily tips and weekly e-newsletter help retailers do this.”
The daily tips deliver quick, up-to-date and timely strategies for retail success, JA said in a statement. The tips cover all areas of jewelry retail, including financial management, marketing, customer service, display, and merchandising.
The business-building tips take advantage of insights contained inside JA and the Jewelers Information Center retail information products and taps into the knowledge of JA and JIC industry experts.
In addition to internal resources, the daily tips pull together advice from a variety of industry sources including the World Gold Council, the Diamond Promotion Service, and the Jewelers Vigilance Committee.