With four months remaining before the debut the, The Instore Show, organizers say that it has surpassed its pre-launch sales target of 400 booths sold.
The show, which will be held at Chicago’s Navy Pier from April 19-21, launched originally with a target of 400 booths. However, due to the strong sales, show organizers said that have taken out an option on an additional 200 booths, bringing the maximum to 600 booths.
“There’s still a lot of time left to grow even more,” said Jim Reed, show director. “But what hitting the 400-booth level proves is that The Instore Show has already established itself as the only large-scale, national-level event located in the center of the country.”
“Chicago has proven to be an excellent location strategically,” said Dan Kisch, publisher of InStore magazine. “We look forward to serving jewelers not only from the Midwest, but all over the country, with a trade event that truly addresses their needs.”