Innovative Retailer Editor’s Cut: Greenwich Jewelers

Jennifer Gandia and Christina Gandia Gambale, owners of Manhattan’s Greenwich Jewelers, had a lot to say in JCK‘s October Innovative Retailer profile. Here are some additional quotes from the jewelry-retailing sisters.

Yours is a designer jewelry destination store that also sells price-point–friendly jewelry.

Christina: This is another core value that came from our parents: to always have jewelry at opening price points. What many call price-point jewelry we call fashion jewelry. We have a designated place for fashion jewelry with tall, open cases that allow customers to touch and try on jewelry as part of our store experience. The space was purposely designed in a way so customers could make jewelry decisions without a salesperson. We’re there when people need us, but, like with any purchase in our store, the way of interacting with clients is very consultative—which is how we serve and service our clients.

Same-sex marriage is now legal in New York. How will you cater to this growing number of new couples?  

Jennifer: We’ve always had clients from the gay and lesbian community, as we want to be a part of every love story. But the new law is a game-changer. In recent weeks we’ve seen a definite increase in same-sex couples interested in wedding jewelry. We’re finding they are very interested in custom jewelry, and that these pieces tell a very personal story on how they came together. Carefully listening and accurately interpreting custom design wants and needs is one area we’re responding to in serving this ever-changing market.