The Israel Diamond Institute today opened a representative office in Hong Kong, IDI Asia Pacific Limited. The office was launched Monday with a reception at The Hong Kong Bankers Club. The opening of the new office represents what IDI calls, “a vital element in IDI’s new Asia-focused strategy.”
IDI Asia Pacific Ltd. is located in the AON China Building in Hong Kong’s Central Business District.
“The potential of the Asian market, and particularly that of Hong Kong and China, is enormous, and represents the future direction for The Israeli Diamond Industry,” said Moti Ganz, IDI chairman. “We have built up excellent long-standing relationships, based on loyalty and trust, with the Hong Kong diamond and jewellery industry. Hong Kong is the gateway to Asia and is of foremost importance to our industry.”
Eli Avidar, IDI managing director, said that the local office would act as a bridge between The Israel Diamond Industry’s know-how, creativity and tradition, and the needs of the Asian market. “We believe that a foothold in Hong Kong will enable us to take our business relationships here to the next level, and to effectively target China and other Asian markets,” he said.
IDI is focusing on the Chinese market in other ways. Last week, IDI officially launched its own Chinese-language diamond portal in an event in Shanghai. The portal offers Chinese diamond and jewelry trade members tools to create direct business links with Israeli companies, and invaluable information on the industry. In addition, IDI expanded its trade show exposure in China in 2007, participating in shows in Shenzhen and Shanghai, as well as two in Hong Kong. In 2008, IDI will also participate in a trade show in Macau.