The Israel Diamond Institute Group of Companies (IDI) today launched the third stage in its “Together Works” strategic marketing plan.
Being rolled out throughout 2009, “Together Works” provides support to Israeli diamond manufacturers and exporters while offering real-time assistance and services to the Israeli Diamond Industry’s international trading partners. Stage 3 of the program introduces an unprecedented service especially geared to the Asian markets, a key export target for Israeli diamantaires.
Stage 3 also launches a new seasonal magazine called “Reflections – Diamonds. Fashion. Trends. Clearly.” to promote the beauty of diamonds, focusing on jewelry retailers and their customers for 10,000 readers in the US.
In other IDI news, the group also announced a Russian version of the Israeli Diamond Industry Portal (www.israelidiamond.co.il), the definitive B2B website for the Israel trade. The Russian language website comes on the heels of successfully launching English, Hebrew and Chinese version of the website since 2003.
The Israel Diamond Industry Portal, www.israelidiamond.co.il creates a B2B marketplace for the exchange of business contacts and diamond requests that lead to actual transactions. With 7,500 registered users in 125 countries, the portal is a dynamic site, with content being updated throughout the day.
The informative section of the portal is open to all users. Russian members of the diamond and jewelry trade are invited to register as members, free of charge, to gain access to the secure section of the portal which offers information about Israeli companies, and entry into the diamond supply and demand platform.