IDI Brings Branding Campaign to JCK Show

The Israeli diamond industry is out in force at The JCK Show ~ Las Vegas with 67 Israeli companies participating. The Show is one of the most important events on the Israel Diamond Institute’s calendar, since the United States accounts for two-thirds of Israel’s total polished diamond exports, $6.3 billion in 2005.

IDI is hosting the largest Israel Diamond Pavilion ever, with 34 Israeli manufacturers and exporters exhibiting. Another 32 Israeli companies are exhibiting throughout the show.

IDI is exhibiting in booth #50118 in the Pavilion and has an image booth at #5049 on the upper level.

IDI’s recently launched branding effort—with the slogan “The Israeli Diamond Industry—All you could ask for in one”—is being revealed to the U.S. market during the Show. The new positioning has been translated into a comprehensive image campaign, which includes a brand logo, print advertising, a short film, a redesigned Web portal, and other applications.