Jewelry manufacturer and designer, IceLink Watch, has partnered with Oscar De La Hoya’s Golden Boy Promotions to craft a watch for an upcoming championship boxing match.

For the first time ever, boxing will crown a single nation as champion when Thailand and Mexico compete in the “Boxing World Cup” at the Desert Diamond Casino in Tucson, Ariz., on Oct 29. The tournament victor will be presented with a Gold World Cup created and designed by IceLink Watch.

The Los Angeles-based company said it came up with the idea when evaluating boxing sponsorship opportunities and realized, unlike other sports, boxing did not have any World Cup formatted events. The one-of-a-kind, 15-pound, 18k gold cup is set with more 15,000 diamonds, rubies, sapphires, emeralds, and other precious stones.

The event will feature five world championship bouts and one additional contest pitting the best of Mexico against the best of Thailand battling for nationalistic pride. The victor will receive the inaugural Gold World Cup and will return the following year to defend their title.

IceLink Watch’s association with boxing began earlier this year when they entered into a sponsorship deal with middleweight world champion Bernard Hopkins. The company designed a signature six-time zone watch for Hopkins—each zone representing one of his favorite cities and five championship belts.

IceLink Watch has also designed awards for hockey’s Stanley Cup, tennis’s Davis Cup and golf’s Ryder Cup, each presented annually and held by the winning team.

JCK