How the Rest of the World Sees the Diamond Industry

 This clip,
from popular website TMZ, is an interesting and amusing look at how a good deal
of the world (the long-haired male part, at least) currently views the diamond
industry—and yes, I know some of the info is a little out of date, but people
don’t know that. In any case, perhaps De Beers’ “enduring
value
” campaign really was on to something …

By the way, it’s true. The most expensive diamond Zale
offers is
$191,000
… Wow. 

JCK News Director