House of Taylor Wednesday said it is enhancing its loose, solitaire, and certified diamond offerings to retailers and the jewelry trade.

“Diamonds are one of the product categories most in demand year round,” said Jack Abramov, president and chief executive officer of the Los Angeles based company. “We are pleased that we can now offer our customers an uninterrupted supply of these diamonds in all shapes, colors, sizes, and purities as a result of established supplier alliances with some of the world’s largest and most powerful diamond mining and polishing companies.”

As part of its new House of Taylor Jewelry Diamonds Collection program, the company is now marketing certified and uncertified diamonds through added distribution channels to expand market penetration and position itself as a competitor and direct diamond source. The company has developed and begun distributing certified diamonds that are laser-branded with the “HOTJ” mark and the gem trade laboratory certification number, accompanied with marketing material to further differentiate and identify the House of Taylor Jewelry branded diamond for the consumer. An independent certificate from a globally recognized industry gem trade laboratory will accompany the diamond and provide accurate, reliable and professional gemstone identification and certification.

House of Taylor Jewelry is a Los Angeles-based international jewelry company whose principal shareholders include entities owned by Dame Elizabeth Taylor and Kathy Ireland, along with members of the Abramov family. It serves fine jewelry retailers worldwide with diverse jewelry collections marketed under the brands Elizabeth, House of Taylor Jewelry, and Kathy Ireland Jewelry Exclusively for House of Taylor Jewelry.

JCK