So I am not a fan of the whole (Heart) craze, but for Kylie I will make an exception.
What better spokesperson than Kylie represent H&M’s theme of Australian, relaxed & sporty beach life? The new 15 piece line is made up of bohemian-chic cuts and shiny, glam metallics and is in all stores that carry womens-wear.
Also, 10 percent of all proceeds will be donated to WaterAid. WaterAid is an international ( and UK based) charity dedicated to the provision of safe domestic water, sanitation and hygiene education to the world’s poorest people.
“WaterAid has a long and valued relationship with H&M and is delighted to be involved with the ‘H&M loves Kylie’ line. The money raised from this will make a tremendous difference to the lives of people in the countries where we work, every £15 raised enables one person to receive a sustainable supply of clean water, adequate sanitation and basic hygiene education.” - Barbara Frost (above) Chief Executive of WaterAid
You can watch the latest commercial from H&M below or by clicking here.
And, for all the voyeurs out there, you can also watch some behind the scenes footage of the shoot for the above commercial below, or by clicking here.
Bacilio’s Buyer Beware: This is more of a warning to everyone out there who is balking that Kylie is just trying to ride the coat-tails of Madonna. Keep in mind that a) Kylie’s accent is real, b) she has had work with H&M dating back to 1998 when she modeled a (then) new line of lingerie for the Swedish based Hennes & Mauritz and c) have you heard Madonna’s latest single Hey You?