Helzberg Diamonds announced that sales of its I AM LOVED bears have raised more than $450,000 in funds for the Make-A-Wish Foundation over the past two years.
In 2011, Helzberg sold more than 40,000 bears in its stores and through its online store, raising $204,000 to date. The company recently served as the title sponsor of the Make-A-Wish gala in Kansas City, Mo., for the third year in a row. It will also serve as the title sponsor of a gala for the North Texas chapter in May for the second year.
“One of our core beliefs as a company is to remind others how they are loved,” said Beryl Raff, chairman and CEO of Helzberg Diamonds, in a statement. “We believe there is no better way to do this than to help make the dreams of a child come true, especially when they are in need of some magic.”