Imagine you’re a maker of highly sought-after diamond jewelry, with representation in stores all over the country and pieces that regularly appear on the red carpet circuit. Would you hand over the reins to four teenage girls when it came to the development of a new collection?
Hearts On Fire was totally fine with it.
Earlier this year, the Boston-based brand partnered with the nearby Lynn, Mass., chapter of Girls Inc., a national organization that inspires girls to be strong, smart, and bold, and the project turned out to be a true collaboration: pure, unbridled imagination from the young minds, and expert interpretation of these ideas by the team at Hearts On Fire.
The capsule extends Hearts On Fire’s existing Lorelei collection with key additions that embrace a spiraling blossom motif. Its petals radiate outward from center diamonds, a visual representation of what happens when girls are placed at the center of their stories and empowered to dream, thrive, and create.
“Like every real diamond, every young woman has an inner beauty, sparkle, and energy that is both unmistakable and impossible to imitate,” said Stephanie Evans Greene, Hearts On Fire’s vice president of marketing, in a statement. “Girls Inc. nurtures this inner light, allowing it to take form and truly shine to its greatest potential.”
The girls were involved in the process every step of the way, from initial concept to generating CAD (computer-animated design) models of the designs, 3-D printing the molds, and creating the finished jewelry.
Rubies appear on the flip side of some of the blossoms, a nod to the Girls Inc. signature color of red (see ring at top and the necklace below).
Additionally, the girls were exposed to marketing and sales techniques that will help sell the collection, which was unveiled during Las Vegas Jewelry Week.
The collection is currently available online and at select Hearts On Fire retailers. A portion of the proceeds will go back to Girls Inc. to continue its mission of building strong, smart, and bold girls through mentoring and research-based programming.
Top: A standout from the capsule: the Lorelei Flip ring, which has diamonds on one side and rubies on the other, in 18k white gold, $4,100
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