Hearts On Fire Co., purchased $2 million of national television advertising on NBC during the Olympics. The 30-second commercials, “Hero” and “Caketopper,” will air a total of 23 times between Feb. 11 and 13.
The ads will run on Feb. 11 between noon and 6 p.m., and on Feb. 12 between noon and 6 p.m. and between 8 p.m. and 10:30 p.m.
In addition, Hearts On Fire will air 20 spots between Feb. 11 and Feb. 13 on USA Network.
“Airing these commercials will help to reach 30 million people nationwide and will position Hearts On Fire as the cultural icon for the celebration of love, commitment and personal relationships,” Hearts On Fire said in a statement.