Guy Leymarie is appointed CEO of London-based De Beers LV, the recently established joint venture of De Beers SA and LVMH.
Guy Leymarie willl replace Alain Lorenzo who is moving back to Paris to carry on new assignments on behalf of LVMH.
Guy Leymarie has a long experience in luxury retail and jewelry, having held numerous management responsibilities within Richemont Group, as CEO of Dunhill and subsquently Cartier.
“We thank Alain Lorenzo for his key contribution to the creation of our venture. The successful opening of our first stores in London and Japan is very promising for the future of the De Beers Brand,” said Gary Ralfe, chairman of De Beers LV.
“We welcome Guy Leymarie and are confident that he will continue to develop the De Beers brand and company to the next level with his great experience in jewelry and luxury retail.”