Simmons Jewelry Co. has planned a number of events during New York Fashion Week to inform the fashion community about the Diamond Empowerment Fund and its efforts to raise money for educational programs in African countries where diamonds are natural resource.
Kicking off the fashion week festivities, Simmons Jewelry Co. and apparel and lifestyle brand Baby Phat by Kimora Lee Simmons, have partnered to serve as sponsors of Fashion Rocks. On Thursday, the Green Bracelet—a malachite and rough diamond piece—will rock the wrists of fashionistas, music moguls, and performers during the live concert and subsequent show broadcast on CBS.
Each presenter will be given a Green Bracelet to show support of empowering African students in nations such as South Africa and Botswana. Kimora Lee Simmons, co-owner with Russell Simmons of Simmons Jewelry Co. and staunch D.E.F. supporter, will be rocking her own Green Bracelet when she presents Alicia Keys to the audience.
On Friday, the Green Bracelet will be worn by the Baby Phat by Kimora Lee Simmons and KLS Collections models to demonstrate how fashion takes a stand for promoting awareness and education in Africa. Along with their mother, Kimora, Ming Lee, and Aoki Lee will be wearing specially made children’s Green Bracelets. Immediately following, Simmons Jewelry Co. is sponsoring an exclusive, post-show, celebratory dinner for the Baby Phat and KLS Collections “St. Tropez” spring lines. Invited guests will bask in the green-inspired ambiance at the famed Guastavino’s restaurant, as well as be given a Green Bracelet upon entry.
“I am excited about this latest venture for Simmons Jewelry Company,” said Kimora Lee Simmons. “We have the opportunity to make a tangible difference in the industry and really impact a change. The collection not only looks great, but also serves a worthy cause.”
The Diamond Empowerment Fund was founded in 2007, as a non-profit international organization established by individuals and businesses in the diamond and jewelry industry and others who are committed to the empowerment of Africa. The mission of the D.E.F. is to raise money to support education initiatives that develop and empower economically disadvantaged people in African nations where diamonds are a natural resource. The D.E.F. endeavors to partner with African education organizations that have a proven methodology for helping young people achieve success through self-determination, focus and opportunity.