Green Will Be the Color of 2020



I didn’t go too far out on a limb to make the prediction for this title—green is nearly always a popular color—but I sense a renewed obsession afoot.

Because, if you really think about it, how often do we see a lot of green? Like full-on, head-to-toe chartreuse or eye-catching outerwear in lime?

https://www.instagram.com/p/B3GLADxJNXe/

Via: @evachen212

Okay, so it does happen. But it certainly isn’t seen often enough.

https://www.instagram.com/p/B2UZ13FFhTl/

Via: @fashionweek

However, according to some of fashion week’s recent runways, we’re in for a treat come spring.

Via: @siesmarjan

In New York, Tom Ford offered a palette of green, contrasting dark with light shades. Jonathan Simkhai did it in frothy pastels—a flowing, watery lime green dress looked good enough to eat. Phillip Lim paraded green pantsuits down the runway, along with dark olive (leather?) coats. Sies Marjan offered multiple looks in head-to-toe emerald, as did Brandon Maxwell.

Via: @louisvuitton

In Paris, Louis Vuitton nailed the green outerwear, in a coat comprising various shades of the color (above). Givenchy was another to offer leathery green, while Balenciaga did a mean green power shoulder. These are only a few examples of how designers played with the color—there was indeed much more.

Via: @fashionweek

If you needed more proof that green is where it’s at, look no further than Milan Fashion Week, which saw Jennifer Lopez reprise her role as red carpet icon: She wore a remake of her infamous Versace jungle print dress from the 2000 Grammy Awards (above). And the internet rejoiced. Armani also offered a noteworthy collection of green, in beautiful silky fabrics and crushed velvet, and on the street, those who came to see and be seen did it in green—and lots of it.

Via: @victoriabeckham

And last but not least, London. Across the pond, Victoria Beckham gave us beautiful, ethereal green—the mind of dress you could wear to work, but also just live in (above). Carolina Herrera had your cool, kiwi-hued bridesmaids dresses, and Christopher Kane went with an absolutely electrifying shade of shocking neon green for his Ecosexual collection.

Omi Prive green tourmaline and alexandrite ring
Ring in platinum with 7.48 ct. emerald-cut tourmaline, 0.97 ct. t.w. trapezoid tourmaline, 0.32 ct. t.w. round alexandrite, and 0.36 ct. t.w. diamonds, $22,000; Omi Privé
Rosa Van Parys Nikki jade hoop earrings
Nikki hoop earrings in 14k yellow gold with jade, price on request; Rosa Van Parys
Andreoli emerald line drop earrings
Drop earrings in 18k white gold with 17.95 cts. t.w. Zambian emeralds and 0.68 ct. t.w. diamonds, $28,000; Andreoli
Eriness emerald signet ring
Cushion signet ring in 14k yellow gold with 1.86 cts. t.w. emeralds, $2,400; Eriness
Kattan emerald and diamond earrings
Earrings in 18k white gold with 0.99 ct. t.w. oval emeralds and diamonds, price on request; Kattan

True, I am being selective—you could pick out a handful of other color trends from this year’s events, such as orange, yellow, or red. But the thing they all seem to have in common is their lack of subtlety: If you’re going to wear it, you wear it.

Coast Diamond tourmaline ring
Ring in platinum with 3.53 ct. chrome tourmaline and 0.66 ct. t.w. diamonds, $10,725; Coast Diamond

This isn’t a story of contrasts. This is full-on, matchy-matchy good stuff (incidentally, my autocorrect kept trying to change matchy to matcha, which, in terms of color, works equally as well).

IO Collective Bridgette II earrings
Bridgette II earrings in 18k yellow gold with 30 cts. t.w. emeralds, $9,900; IO Collective
John Atencio Pinnacle chrome diopside ring
Pinnacle ring in 14k yellow gold with 9 mm trillion chrome diopside and 0.23 ct. t.w. diamonds, $4,195; John Atencio
Kavant Sharart Origami tsavorite earrings
Link No.5 Origami earrings in 18k yellow gold with 3.9 cts. t.w. tsavorite garnets and 0.3 ct. t.w. diamonds, $5,100; Kavant & Sharart
Lauren K blue tourmaline ring
Ring in 18k yellow gold with 4.58 ct. tourmaline and 0.35 ct. t.w. diamonds, price on request; Lauren K
M Spalten malachite Starburst earrings
Starburst earrings in 18k yellow gold with malachite and diamonds, $5,120; M. Spalten

As far is jewelry is concerned, stock the green stuff: jade, peridot, malachite, tourmaline, emerald, tsavorite, chrysoberyl, chrome diopsode, amazonite, and so on. Put them all together in one insane showcase after the holiday season to reinvigorate the energy of your store (we could all use a jolt post-holiday, you know?). Take the green goods you already have in-store, and let some new arrivals—and clever merchandising—shine a new light on them. In January, which often feels like the dead of winter (I suppose it is), don’t underestimate the power of color to inspire, alter a mood, and even lend hope. Green may be a welcome sign of spring, but it’s not too early to harness its power in advance of a new season.

Top: Flame earrings in 18k yellow gold with 2.07 cts. t.w. heart-shape tsavorite garnets, 4.46 cts. t.w. pear-shape tsavorite garnets, and 1.53 cts. t.w. diamonds, $36,200; Erica Courtney

Follow JCK on Instagram: @jckmagazine
Follow JCK on Twitter: @jckmagazine
Follow JCK on Facebook: @jckmagazine