Ruchita Sharma has joined the Gem & Jewellery Export Promotion Council (GJEPC) as executive director, promotions, marketing, and business development.
The GJEPC is the promotional arm of the Indian diamond and jewelry industry.
Sharma has over 20 years of experience in marketing and communications and has worked with Swarovski, Salvatore Ferragamo, Oberoi Hotels and Resorts, and Taj Hotels Palaces and Resorts. She was recently named among the 50 most talented retail professionals of India by the CMO Council as well as one of the 50 most talented chief marketing officers of India by the World Marketing Congress. She has represented India at India Business Forum at London Business School.
Sharma said in a statement that the GJEPC’s “focus [sh]ould be to give maximum mileage by enhancing our reach in the existing markets and tapping new ones, thus furthering the growth of industry.”