Scott Ginsberg will present two sessions addressing the power of approachability in retail sales and strategic brand positioning during the American Gem Society International Conclave, to be held in Denver, April 25-28.
“People buy people first,” he has said and his session “The Power of Approachability” will cover just that. Ginsberg maintains that by practicing approachability, a retailer can make a customer more comfortable and confident, which translates into an increased desire to do business. He will deliver “use-tomorrow” techniques that people can use to maximize their conversational, networking and interpersonal efforts.
Approachability is only half the battle and his second session, “How to Be That Guy,” will give tips on how to maximize visibility, credibility, and uniqueness in the eyes of customers and prospects. Attendees will learn how to create an unforgettable brand by positioning their value to magnetize more business and Ginsberg’s techniques will help them facilitate authentic word of mouth about themselves, their companies and their ideas.
Ginsberg is the only person on the planet that wears a name tag 24 hours a day, seven days a week, 365 days a year and while his sessions will certainly be amusing, attendees will learn a great deal from him. At only 26 years of age, Ginsberg has carved a niche for himself in the international business community through the publication of three books, as well as speaking engagements and interviews on the Today Show, CNN Headline News, and the Wall Street Journal. He has worked with companies like Staples, Hyatt Regency Hotels, T-Mobile, The Boeing Company, and Word of Mouth Marketing Association.
Ginsberg will be one of five speakers during AGS Conclave, being held at the at the Denver Marriott City Center.
AGS members can register for International Conclave 2007 at AmericanGemSociety.org/conclave. Non-members interested in attending should contact Wendy Stevenson via email at firstname.lastname@example.org or by phone, at 866.805.6500 extension 1018.