The Palladium Alliance International and Vivienne Westwood have
teamed up for the Get a Life palladium jewelry collection designed by Westwood.
Christina Hendricks of Mad Men fame serves as the face of the campaign, which
includes a photo shoot styled by Westwood in London.
Hendricks wearing the palladium chain necklace with heart
pendant and inscription. The heart pendant represents hope, as in “hope
is not too late to affect the future of our environment for the sake of
generations to come,” according to Westwood.
(Photo courtesy of the Palladlium Alliance International and Vivienne Westwood)
Featured in the collection are both couture and everyday
pieces crafted from the naturally white precious metal, palladium, which is a
member of the platinum family of metals.
Hendricks in the Oak Tree tiara by Vivienne Westwood and the Palladium Alliance International; the piece is part of Westwood’s and the PAI’s new Get a Life palladium jewelry collection.
(Photo courtesy of the Palladlium Alliance International and Vivienne
The bespoke pieces, which include a tiara, include elements
inspired by the need to “act, affect, preserve and allow our environment to
flourish,” according to press materials. Designs from the collection are
inspired by nature (think acorns) and symbols of paganism like the oak tree, which
represent “strength, power and hope for change to make the environment better
for the future,” as well as Gaia or Mother Earth.
The collection will be available in Vivienne Westwood
boutiques in London and L.A. in March 2011. Prices for the retail collection
range from $445 to $900; the couture collection is made to order and prices
are available upon request.
Oak Leaf brooch from Couture line
Cuff from Couture line
Do It Yourself earrings from the Couture line
Chain necklace with heart pendant and inscription from the
Oak Tree tiara from the Couture line
Orb pendant and earrings
for Style 360 blog