The GemFind.com Web site for consumers has a new “buy now or see it first” option that allows users to search for specific diamonds online, go to local diamond jewelers to see the diamonds in person, and then purchase the same diamonds online for their wholesale price.

“Our customers now have the opportunity to consult with a professional, as well as compare the diamonds they are interested in with others at local jewelry stores before they make a final buying decision,” said company president, Alex Fetanat.
 
All diamonds on the Web site are certified. In addition, all jeweler affiliates of GemFind must go through a screening process before they are allowed to join the GemFind network.

GemFind adds that any customer is unhappy with a purchase can make a return within 30 days for a full refund.

JCK