GemFind.net and Gemfind.com has retained the Luxury Brand Group to help launch an online marketing and branding campaign.

Luxury Brand Group is a Newport Beach, Calif.-based marketing, advertising, and public relations firm.

GemFind.net, was established in 2000 to serve the U.S. jewelry trade. The same company recently launched GemFind.com, a business to consumer Web site, says Alex Fetanat, president and founder of the Los Angeles-based Internet company.

The new site gives independent jewelry retailers the opportunity to compete for business with established Web companies, such as Blue Nile, Fetanat says. It allows retailers to showcase supplier inventories on their own store’s Web site and through GemFind.com. The customer then has the option to purchase the item online or go into the store to see the item in person and purchase the product there.

“Consumers research online before making purchases, and GemFind.com provides retailers the opportunity to compete with the larger online companies and still be able to close the sale within their retail locations or online,” Fetanat said. 

“We believe GemFind’s new tools and services will allow jewelry retailers and manufacturers to effectively and efficiently compete in today’s competitive luxury consumer market,” added Frank Proctor, co-founder and principal of Luxury Brand Group.

JCK