Fruchtman Marketing recently made several additions to its team.
The company hired Karin Green as its account coordinator/social media specialist; Laurie Dieball as its media director; Leah Hawk as its media coordinator; and Dennis House as its interactive media director.
Green graduated with honors from the University of Toledo where she earned her bachelor’s and master’s degrees in marketing and e-commerce. During her master’s, Karin specialized in customer relationship management as well as social media and Web tactics.
Dieball brings more than 12 years of media planning and buying experience to Fruchtman Marketing. Much of her experience has been in the telecommunications, automotive and professional sailing arena, working on accounts at the local, regional and national level, including U.S. Cellular, Domino’s Pizza and Lincoln Mercury, as well as coordination at the national level.
Hawk is a 2009 graduate of The University of Toledo, where she majored in communication with an emphasis on public relations. She also was the public relations assistant for the University of Toledo’s Alumni Communication, Natural Sciences and Mathematics Golf Outing. Leah’s involvement included the Public Relations Society of America and Lambda Pi Eta, where she was vice president.
House graduated from The University of Toledo with a B.B.A. in marketing and e-commerce in December 2009. He held three Web development and internet marketing related internship positions, where he performed such duties as daily Web maintenance, Web page analysis, and enhanced search engine optimization.